Santa Claus Presidential Candidate POTUS Independent JetBlue advertising truth in advertising third party choice voting vote – Writeindependent.org
Santa is mad!
I like Santa Claus. Hes one of my favorite people. Not the Santa that visits us on Christmas, but the one whos running for President of the United States. If you havent heard of him, its about time you had.
Santa emailed me the following JetBlue advertisement and had a few complaints about it:
Santa fired off an email to Allie, who probably works in JetBlues customer relations. Here is the text of that email:
regarding your ill-conceived election protection program:
Jet Blue has just alienated 40% of its potential market.
By limiting the choice for voters to Republican and Democrat, you omit the 40% of Americans who self-identify and independent voters.
As I wrote previously, you are promoting your contest in a misleading way that appears to constitute false advertising since participants in your contest cannot actually vote for the candidate of their choice.
Either drop the contest or include a selection/choice for other or independent candidate. Otherwise, you risk offending followers of independent and third-party candidates, such as myself. Alienating 40% of your potential market is a big risk.
To which Allie replied:
We appreciate your interest and for reaching out. Our poll is officially unofficial and we know its not truly representative of all the possible choices.
A big part of why we decided to run our fun marketing campaign is to encourage Americans to get out and vote for whatever party and candidate theyre interested in.
Best of luck in the upcoming election!
But Santa was still angry, and felt that Allie missed the point. So he fired back:
Thanks for your well-wishes. Unfortunately, JetBlues stance doesnt address the concern among the 40% of voters who cant vote for an independent in your election protection poll. It cant be that hard to add a block for independent voters to click, as you already have for Republicans and Democrats.
Jet Blue is giving the impression that its throwing many millions of independent voters (and their candidates) under the bus, and that, likely, will be the tone of the press release I am drafting. This election isnt limited to the two main parties, contrary to your promotion. JetBlues stance on its promotion is about as un-American and un-Democratic as it gets.
If you actually mean what you wrote in your response to me, that JetBlues marketing campaign is to encourage Americans to get out and vote for whatever party and candidate theyre interested in, then do that by including a block for independents to click. Otherwise, JetBlue is misleading its potential customers and showing and telling independents they dont count. That block of voters is larger than either the Republicans or Democrats.
All the best, Santa
I wrote Santa the following email tonight, to let him know my thoughts on his actions:
You are absolutely right: the tone of JetBlues piece is offensive because it is so depressing. Rather than making people feel like their vote counts for something REAL, they make us feel as though we are boxed into two choices, and neither one is very good. Im sure that they echo the feeling of the masses, and that is precisely the feeling that YOU and I mean to blast through, saying It doesnt have to be this way! People who are depressed feel as though they have no choice, there is no other option than to feel terrible. That is essentially how most people feel about politics.
What makes me most angry is voter-eligibles who choose to throw their vote away because they havent even considered voting for the alternatives. Rather than throw your vote away, vote for someone whom you can get behind and who you believe in! It might be a symbolic, protest vote, yet if enough people did it, we would have a real third party come out of it! (Though I dont mean to say a party is even necessary). I believe in the people, in building consensus, in a collective consciousness if you will, that is more powerful than any political party.